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DevRev and the Future of Collaboration: Why Shared Context Beats More Tools

  • Mark Uppelschoten
  • Jan 5
  • 2 min read

Updated: 6 days ago

For years, we’ve tried to fix collaboration with more tools.

More tickets.


More dashboards.


More integrations.

And yet, the same questions keep coming back:

  • Who owns this?

  • Why was this decision made?

  • What does this change actually impact?

After years of working with complex identity, security and enterprise environments, I’ve come to a simple conclusion:


collaboration doesn’t fail because teams don’t talk enough, it fails because they don’t share the same context.

That’s why platforms like DevRev caught our attention.

Collaboration breaks down where context is lost

Most organizations are still built around handovers.

Product hands over to engineering.


Engineering hands over to operations.


Operations hands over to support.

Every handover introduces distance.


Every distance introduces assumptions.

And assumptions are where risk, friction and frustration start.

What DevRev does differently is subtle, but powerful.


It doesn’t organize work around departments.


It organizes work around products, services and outcomes.

Everyone works from the same reality.

From my perspective, that’s not just a productivity improvement.


It’s a structural change in how organizations work together.

Structure enables collaboration, not control

There’s a misconception that structure limits collaboration.


In reality, the opposite is true.

Real collaboration requires:

  • clarity over ownership

  • shared understanding of impact

  • traceability of decisions

DevRev’s product tree creates a shared structure that connects:

  • products and services

  • changes, incidents and feedback

  • documentation and ownership

  • customer impact and technical reality

This allows teams to reason together instead of reacting separately.

That’s something I see missing in many fast-growing organizations.


And it’s also where most scaling issues begin.

AI should support thinking, not replace it

AI is often positioned as a way to move faster.


Answer quicker. Automate more. Decide sooner.

But speed without context doesn’t scale.


It just accelerates mistakes.

What I like about how DevRev approaches AI is that it treats AI as a reasoning layer, not a replacement for responsibility.

Used well, AI helps teams:

  • understand relationships

  • explore impact before acting

  • answer “why” questions, not just “what”

That aligns strongly with how we look at AI at Triple ID.


AI should create insight.


Decision-making should remain human.

Collaboration without trust doesn’t last

The future of collaboration won’t be defined by who uses the most AI or the most tools.

It will be defined by trust.

Trust that:

  • data is correct

  • access is intentional

  • decisions are explainable

  • accountability is clear

This is where identity and governance become non-negotiable.

At Triple ID, we believe collaboration platforms and AI systems must be built identity-first. Who can see what, do what, and decide what should never be an afterthought.

DevRev brings structure and shared context.


Identity brings control and accountability.

Together, they create confidence.

How I see the future of working together

I don’t believe the future of collaboration is more tooling.


I believe it’s fewer assumptions.

Platforms like DevRev point toward a future where:

  • teams work from shared context

  • customers are part of the product conversation

  • AI supports understanding, not shortcuts

  • collaboration is designed, not improvised

At Triple ID, we see our role as helping organizations build this future in a way that is secure, explainable and resilient.

Because real collaboration isn’t about being connected.


It’s about being aligned.

 
 
 

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